Abstract: as we reflect on the moment in your life will be like, maybe you need to spend time to re-examine the linkage of marketing and sales, when they are too High to pour cold water, a warning: what I do is what
service?One of the most common points about
‘s marketing and sales is that many people turn the upside down and focus on marketing rather than sales. A common understanding is to take great effort to do marketing, especially can make "10W+" – of course this is not wrong, but there are many hidden in the phenomenon under the essence is to do a company needs more effort to do the sales.
early in the company, when you are in the start-up period, maybe you need to do is not to achieve a very wide range of people, but to your core users, know what they are thinking, what love, hate what, and what do you need to provide irreplaceable value; when your product looks not so "cool", the more time you may rely on every day "and" users to use your product, it looks really stupid.
looked up, afterwards back to see many of the company’s success, is relying on the "smart" completed the original accumulation, they focus on Sike users. A paradox is the "stupid" success, because they know that the customer is the most important, especially in the early stage, the user must Sike, a successful company need to have enough in-depth understanding of user needs, and they will enjoy the ultimate do.
each person has only 24 hours a day, even if the road is always rough, but to ensure that they must be in the right direction is undoubtedly more efficient. As we reflect on the moment in your life will be like, maybe you need to spend time to re-examine the linkage of marketing and sales, when they are too High to pour cold water, a warning: what I do is what the Enjoy:
for early-stage startups, the most important thing they need to know about marketing, in fact, is counter intuitive: you shouldn’t be doing any marketing".
sales and marketing are the two ends of a continuum – at the end of the sale, your contacts are narrow and deep, and at the end of marketing, your contacts are broad and shallow. For early startups, narrow and deep is what you need, this concept is not only reflected in the way you attract users, but also should be reflected in the type of product you create.
, that is to say, you should be the same: marketing and sales of products and you should only really interested in a small part of the user contact, rather than those who are indifferent mass.
successful start-up companies are starting from the narrow and deep field. Apple’s starting point is the Steve Wozniak in the homemade computer club assembled computer, the computer let him >