[Abstract] companies believe that good content will lead to the spread of the audience, with the help of social networks, you can play a small investment in the promotion of a large effect. However, what is called good content, in itself, it is quite a headache. The author will be the three characteristics of the corporate media should be called cool cool Meng meng".
enterprises to do the media, nothing more than to content marketing, these four words is a very hot topic in the field of marketing today. In the true sense of the media have debated whether "content is king" or "channel is king", enterprise media, it is inevitable that "content is king". The reason is very simple, the enterprise to do the media, was the cost center, did not expect a profit.
companies believe that good content will lead to the spread of the audience, with the help of social networks, you can play a small investment in the promotion of a large effect. However, what is called good content, in itself, it is quite a headache.
personal opinion, for an enterprise media, it should have three characteristics, I call it cool Meng Meng trinity". Do these three points, basically this enterprise media will be very popular.
pulled the corporate media is a need for a little taste of the main drag, is the kind of confidence in their own products or services, will have a "my stuff is good is good is good" strong constantly express or implied. Consumers love good products or services, even if the manufacturers have not the self-confidence, how can let the audience accept that this is a good product? This point to learn from Jobs, he can always put their own things that can override all the best things.
cool, mainly in order to cater to the trend, even if it is very traditional and very old thing, but also to make cool sense: Nostalgia can also be a cool. Cool in the final analysis is a fashion, the majority of people will follow the fashion and reject the fashion is not enough objects. If you do not use fashion companies do not fashion products, indicating that the user is not their own fashion, this will be a lot of consumers hate. And some very traditional enterprises through copywriting and creativity, but also to make a cool feeling, such as Coca-Cola launched a nickname bottle and lyrics bottle activities.
adorable, occasionally sell adorable is needed, when necessary, can be self deprecating in place of no great importance (black), mainly to a temper "pull" feeling. Not only sell sell adorable pull, can let a person feel the business is not good to the superior, in the image of forging will lose points. A classic example is the early Microsoft. At the end of last century. The company has been pulled and cool, but superior, that public opinion has a "dark Empire" in the sense of.
pull cool Meng three dimensions, the cornerstone of the pull is the actual products and services, the goal is to cool the image of the project, Meng is the side cover to build affinity. >