With the development of
Internet today, many historical changes have taken place. The relationship between people, computers, networks, and the three are changing our lives. According to the survey, 83% of people care what other people say. We buy books, go to movies, go out to restaurants, it’s more like to take a look at other people’s comments and comments. This suggests that public opinion is important to a web site.
SNS website Chinese rapidly popular, then ushered in a new SMO. For the web site owners, we no longer look at PV growth in the past to assess the spread of the site effect, and now we pay more attention to word of mouth communication, that is, social dissemination".
you might say, the content of the website first is fundamental, good stuff can attract more attention, but sometimes the wine is also afraid of deep alley, no users comments and recommendations, I’m afraid no matter how good things are just decoration. So how did this little comment box come into being? Let’s take a look at the evolution of the review.
Web1.0 era, early site review box to four portal and BBS as the representative of the forum is still relatively simple, Internet users through a small message board user name and email each one airs his own views, the direct message, just a simple expression of personal views. At this point, the site and the reviewers are isolated and isolated from each other. This process is a one-way behavior of the site to the user.
with the advent of the Web2.0 era blog, Blog, QQ space, e-commerce sites, the realization of the two-way communication and participation between the site and the user. Compared with the Web1.0 period, the biggest difference is its interactivity. A comment box appeared on the "top" and "step", comments scoring and rich expression, these changes more humane, Internet users through the comments show their emotions, can also evaluate proposals for web content, and through these data that website owners welcome. The review entered the era of interaction.
Web3.0 era, SNS social network into China, the most representative of sina, micro-blog, Renren, kaixin… Affect the entire Internet, we are no longer a single individual, but a group with a large circle of friends, and we pay more attention to friends recommended. So how do you link the site to the SNS platform? At this point, the third party social review system is born.
currently well-known foreign third party social review tools are Disqus, IntenseDebate, the domestic have emerged "friends", "comments", "Bemi", "say more" and other comment system. For example, "friends", as the earliest social review tool in China, is now integrated with the largest share tool JiaThis in China, and the prospects of the field of social communication can not be ignored