to a shop business fire up, do not use some of the attack in the current highly competitive market, such a goal is difficult to achieve. However, there are a lot of shops in fact aware of the importance of the operation, but also the use of a lot of strategies, but does not seem to use the idea, resulting in no help for business. In fact, we also need to grasp the shop operators to better psychological strategy.
phenomenon 1: a lot of bars in order to promote wine, free supply of peanuts, but a cup of water but to close a few dollars. This is a typical complementary product promotion: peanuts and wine are complementary goods, eat peanuts, naturally more alcohol, but drink plenty of water will only drink less.
2: in recent years, there have been many a few yuan street shop, from the early two yuan shop, shop, shop five yuan to ten yuan, then the shop, selling some small commodities, cheap showmanship, business is hot. This pattern even affects many supermarkets, RT mart, Carrefour, Hualian, Tesco have broken by category display routines, launched "a commodity", Pichu zones, the different categories of the same price low value commodity focus on display.
attack 1: complementary promotion
do promotion to integration, take the amount of products, advertising products, products of their profits in what way to promotion, complementary products to match, how joint sales need to be figured out from the consumer psychology.
from the complementary point of view, consumers in the purchase of a commodity at the same time, often may need its extension.
, for example, to buy a red wine, the need for a bottle opener; buy cosmetics, the need for cleaning, care and a series of products. Select some low-cost extension as promotional items, not only can reduce inventory, but also to attract potential consumers.
attack 2: anchoring effect
called the "anchoring effect", also known as the anchoring effect, means that people make judgments on sb, vulnerable to the first impression or the first information disposal, they like to sink into the sea anchor as the people’s minds fixed somewhere.
ships moored to anchor to fix the position, people will unconsciously make the initial information as an anchor, as their basis for judgment.
visited a few yuan shop, after most have a common feeling: the purchase of goods in the total number of useless, but I do not know why to buy down the doings of ghosts and gods.
The anchoring effect of
is that the price is very low, and the price is very low. In fact, it gives a basic point positioning, like an anchor, implying that the customer