Justice minister defends approval of roadside pot test as some police wary

first_imgSome Canadian police forces are hesitant to use a federally approved roadside marijuana test, raising questions about the Liberal government’s decision to give the devices the green light.Vancouver’s police department is among those that won’t use the Drager DrugTest 5000 when pot is legalized next month because it says the device doesn’t work in sub-zero temperatures, is bulky and takes too long to produce a sample.“We’re just not comfortable moving forward with this machine and we’re looking at other options,” said Sgt. Jason Robillard.Police in Delta, B.C., say their officers won’t use the device this year but the department hasn’t made a decision about 2019, while Edmonton police and B.C.’s provincial RCMP say no decisions have been made yet.National RCMP spokeswoman Sgt. Marie Damian said the force will have a strategic, limited rollout of the device in consultation with provincial and municipal partners.Standardized field sobriety tests and drug recognition experts will continue to be the primary enforcement tools, she said.The RCMP has taken the lead on training Canadian police officers on the devices and has ordered 20 units for that purpose. The training will be available “on or prior to” Oct. 17, when marijuana will be legal, she said.Justice Minister Jody Wilson-Raybould defended the approval of the device in the Senate on Tuesday. The Canadian Society of Forensic Science examined the machine and the public had an opportunity to give feedback, she said.“It is not the only tool that law enforcement officers have. It’s an additional tool,” she said. “There is a potential that in the future I will certify additional devices.”Sen. Claude Carignan said police forces are being left with a false sense of security from the federal government when they are not actually equipped enough for cannabis legalization.“She’s disconnected with the reality of what the police forces have in their toolbox,” he said, referring to the justice minister.For its part, Halifax police said the department is not panicking about needing to use the screening device, noting the availability of other existing policing tools.There are expected to be more instruments approved in the future, added Const. John MacLeod.“Rather than jumping at the first instrument, we are collecting all the information that we can to determine what would be the best tool to use,” he said.Ottawa police are also holding off on using the Drager test.“It is not no forever, it is just no for now,” said Const. Amy Gagnon. “The one big concern is we have such a fluctuation in weather and the instrument specifications for temperature would be … an issue for us.”Rob Clark, managing director of Drager Canada, disputed criticisms of the device.It operates best between temperatures of 4 C and 40 C. But the main part of the machine — which does the analysis — remains in the police vehicle where it’s protected from the cold, he said.It’s only the oral swab that collects the saliva sample that is exposed to extreme temperatures. But Clark said the sample can be heated up when plugged into the machine in the car.He said it typically takes about 30 seconds to a minute to collect a saliva sample and 4 1/2 minutes to get the test result.Clark stressed the devices are merely a screening tool, like a breathalyzer for alcohol, and the result does not provide the evidence to convict a driver. A blood test would be relied on in court, he said.Kyla Lee, a criminal defence lawyer in Vancouver, said she intends to file a constitutional challenge of the devices as soon as police use one on a driver who wants to challenge it.She said she bought a Drager DrugTest 5000 and tried it on herself. It took 2 1/2 minutes to collect a saliva sample and eight to 10 minutes to get a result, she said.Canadians have a legal right to a lawyer immediately upon arrest or detention. But during roadside testing that right is suspended as long as the testing is done immediately, she said.“There have been tons of cases at all levels of court that have found delays of even five minutes in doing roadside sobriety testing to be offensive to charter standards,” she said.Einat Velichover, business development manager for Drager Canada, said it’s not possible for Lee to have the Canadian version of the test because only 20 of the devices have been produced for the RCMP.She said a different version of the test takes longer to produce results because it tests for more drugs at lower volumes.Lee said her device has police settings and is not set to zero tolerance. The device produces “very high” rates of false positives, she asserted.A study published this year in the Journal of Analytical Toxicology examining the use of the device in Norway said it produced “fairly large proportions of false-positive or false-negative results compared to drug concentrations in blood.”The study found the proportion of false positives was 14.5 per cent for cannabis.However, the authors noted the Norwegian police say the test is still a “valuable tool” and has more than doubled the number of arrests.Clark, with Drager Canada, said the study did not prove the test produces the number of false positives claimed by the authors.He said Norwegian police allowed up to four hours before a blood test was taken. The drivers were likely no longer intoxicated by that time, he said.The Canadian Society of Forensic Science ran over 200 tests and found the device was 98.7 per cent accurate for THC, the psychoactive ingredient in cannabis, he said.The society referred a request for comment to the Justice Department, which did not immediately respond.— Follow @ellekane and @kkirkup on Twitter.last_img read more

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Industrial production dips 0.1% in March… lowest in 21 months

first_imgNew Delhi: India’s industrial production contracted by 0.1 per cent in March this year, the lowest in 21 months, mainly due to manufacturing sector slow down, official data showed Friday. Factory output, as measured in terms of the Index of Industrial Production (IIP), had grown by 5.3 per cent in March 2018, according to data released by the Central Statistics Office (CSO). IIP’s previous low was recorded in June 2017, when output shrank by 0.3 per cent. Also Read – Commercial vehicle sales to remain subdued in current fiscal: IcraOn annual basis, IIP growth slowed to three-year low of 3.6 per cent in the 2018-19 fiscal as against 4.4 per cent in the previous fiscal. Industrial production growth was 4.6 per cent and 3.3 per cent in 2016-17 and 2015-16, respectively. Meanwhile, Index of Industrial Production growth for February 2019 has been revised downwards to 0.07 per cent from 0.1 per cent earlier. The manufacturing sector, which constitutes 77.63 per cent of the IIP, contracted by 0.4 per cent in March as compared to 5.7 per cent expansion in the year-ago month. Also Read – Ashok Leyland stock tanks over 5 pc as co plans to suspend production for up to 15 daysCapital goods output declined by 8.7 per cent in the month under review as against 3.1 per cent contraction in March 2018. Power sector growth slowed to 2.2 per cent in March as compared to 5.9 per cent a year ago. Mining sector growth also dropped to 0.8 per cent in March compared to 3.1 per cent expansion a year ago. As per use-based classification, growth rates in March 2019 are 2.5 per cent in primary goods, (-) 2.5 per cent in intermediate goods and 6.4 per cent in infrastructure/ construction goods. Similarly, consumer durables and consumer non-durables have recorded growth of (-) 5.1 per cent and 0.3 per cent, respectively. In terms of industries, 12 out of 23 industry groups in the manufacturing sector have shown negative growth during March 2019 as compared to same month a year ago.last_img read more

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What Does Kevin Durants Injury Mean For The Warriors

FiveThirtyEight More: Apple Podcasts | ESPN App | RSS | Embed Embed Code Welcome to the latest episode of Hot Takedown, FiveThirtyEight’s sports podcast. This week’s show was taped live at the MIT Sloan Sports Analytics Conference in Boston. On this episode (Mar. 8, 2017), we talk to Baltimore Raven John Urschel, who is pursuing his Ph.D. in mathematics at MIT during the offseason. Next, we break down what Kevin Durant’s injury means for the Warriors’s postseason prospects. Finally, we investigate some interesting NHL trades and ponder the merits of building a hockey super team. Plus, we turn our regular significant digit segment into a quiz!Links to what we discussed:John Urschel explained his decision to head back to school for The Players’ Tribune last year.Urschel was recently named to Forbes’ 30 under 30 list.FiveThirtyEight’s Kyle Wagner wrote about why Kevin Durant’s injury showed how much the Warriors needed him.The Kevin Shattenkirk trade was a no-brainer for the Capitals, notes The Washington Post’s Steve Allen.Deadspin’s Barry Petchesky says that the Ben Bishop trade was startlingly smart. read more

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VfL Gummersbach sign Norwegian 204 cm tall shooter Eirik Kopp

Norwegian giant Eirik Kopp will join VfL Gummersbach to gain his first DKB Bundesliga experience from the next summer, announced legendary German team. The 204cm tall left back signed three-years contract with famous German side after he presented himself in best shape during trial period.The 21-years old shooter was a part of All Star team of the Junior’s World Championship two years ago. He is in plans of Norwegian NT head-coach Christian Berge.  ← Previous Story Meshkov have to win in Zagreb to qualify for SEHA Final4 Next Story → Martin Stranovsky extends with HC Erlangen Eirik Kopp read more

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WORLD FEMALE YOUNG left wing 20172018

WORLD FEMALE YOUNG left wing 2017/2018?  Loading …VOTE ALSO FOR…WORLD YOUTH FEMALE LEFT WING 2017/2018WORLD YOUTH FEMALE LEFT BACK 2017/2018WORLD YOUTH FEMALE PLAYMAKER 2017/2018WORLD YOUTH FEMALE RIGHT BACK 2017/2018WORLD YOUTH FEMALE RIGHT WING 2017/2018WORLD YOUTH FEMALE LINE-PLAYER 2017/2018WORLD YOUTH FEMALE GOALKEEPER  2017/2018 Handball-Planet.com organizes the voting Contest for the WORLD FEMALE YOUNG HANDBALL PLAYER of the season (2017/2018) for the fifth year in a row.Vote for World Female Youth left wing 2017/2018 until May 21. Female Youth World Handball Left wing 2017/2018? Szidonia Puhalak (Gyori AUDI ETO KC – Hungary) Itana Grbic (ZRK Buducnost Podgorica – Montenegro) Laerke Pedersen (NFH – Denmark) Olivia Mellegard (IK Savehof – Sweden)View Results ← Previous Story Vote for World Young Female Handball Player 2017/2018 until May 21! Next Story → WORLD FEMALE YOUNG left back 2017/2018? read more

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Burglaries down by 10 per cent this year but thefts increased

first_imgTHE LATEST CRIME statistics show that there has been a decrease in the number of murders in 2013 compared to last year – but a rise in kidnappings.The figures on recorded crime, released by the Central Statistics Office, were welcomed by the Garda Commissioner, Martin Callinan.The stats show that falls continue in most offence groups, but there were rises in kidnapping and theft.Dangerous and negligent acts fell by 15.1 per cent, while fraud, deception and related offences fell by 16.6 per cent.However, theft and related offences rose by 3.6 per cent.From September 2012 to September 2013, there were 2 recorded murder and manslaughter offences, a decrease of four on the previous year.However, dangerous driving leading to death offences rose from 17 to 21 over the same period.Of sexual offences, the statistics show that the number of offences fell by 2.04 per cent to 2,007. However, sexual assault was the only sub-group that saw offences increase by 4.2 per cent.Commissioner Callinan said he is “heartened that the hard work being carried out by members of An Garda Síochána throughout the country is reflected in the Q3 statistics released today”.However, he warned that “we must not become complacent”:the rise in Theft and Related Offences shows that recent initiatives we have undertaken such as the inaugural Crime Prevention Day of Action (December 2) highlighting smartphone theft are timely and targeted, and will assist us in the fight against crime in general and thefts in particular.The Garda Commissioner said that the fall in weapons and explosives offences (down 9.2 per cent), controlled drug offences (down 6.7 per cent) and offences against the State (down 11.8 per cent) “show that our continuing efforts to dismantle all aspects of organised crime and subversive activity is having a definable benefit for the law abiding citizens of the country who wish to live their lives in peace”.Read: Over half of those released from prison re-offend within three years>last_img read more

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Bonython Park for Adelaides Glendi

first_img Facebook Twitter: @NeosKosmos Instagram Adelaide’s Greek Glendi Festival has had yet another change of venue. As it stands, the Glendi is expected to be held at Bonython Park. This is the first time the event will be held at this site. “We have been pleased with the community’s positive response to the change in venue to Bonython Park. The community is excited about a return to an open park setting,” Mike Diakomichalis said on behalf of Glendi Inc. Glendi was expected to be held this year at Thebarton Oval, the venue where this festival first began. According to a press release sent by Glendi Inc, they said: “Thebarton Oval is owned by the City of West Torrens and leased to the South Australian Amateur Football League. Glendi made the communication following the passing of a formal resolution by the City of West Torrens at its council meeting on 16 July 2013. Prior to that resolution, Glendi was told by the City of West Torrens that Thebarton was available on 30 November and 1 December and that a tentative booking had been made. Contrary to this decision and advice, Glendi was subsequently advised that Thebarton Oval was no longer available due to a pre-existing booking.” “We were disappointed because we were told that Thebarton Oval was available on 30 November and 1 December and we followed what we believed were the appropriate channels to secure it. We were particularly disappointed because we know how much the community were looking forward to a return to Thebarton Oval,” 2013 Glendi Festival Director, Mr Diakomichalis said. Bonython Park provides an open park setting for the Glendi, which is something the community have advocated for strongly in recent years. The location of Bonython Park is ideal; it is central, accessible by all forms of transport and has successfully hosted a number of South Australian festivals in the past. “[The Adelaide Greek Australian community] want a festival that feels like a ‘paniyiri’,” says Mr Diakomichalis on why the Glendi was returning to an open park setting. “We are extremely grateful for the support of the Adelaide City Council and its offer of Bonython Park which provides an ideal setting for our festival. We’re excited about the prospect of taking Glendi back to an open park setting. We remain committed to and confident of delivering a celebration worthy of our 35 year anniversary,” he says. The Adelaide Glendi will be held on Saturday 30 November and Sunday 1 December at Bonython Park.last_img read more

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Solskjaer on mission to restore United pride

first_imgManchester United interim manager Ole Gunnar Solskjaer says he wants to restore pride in the “biggest club in the world”.Ahead of his first game in charge, Solskjaer wants the United players to feel proud of their performance once again, reminding them that they are wearing the badge of the “biggest club in the world”.“Attacking football, giving youth a chance and winning. Biggest club in the world, best supporters in the world, best players in the world,” Solskjaer told MUTV.“When I scored on my debut, Eric [Cantona] was there and it was a brilliant feeling. You felt comfortable at Old Trafford and you want the players to feel at home there too.Harry Maguire, Manchester UnitedLiverpool legend Nicol slams Harry Maguire’s Man United form Andrew Smyth – September 14, 2019 Steve Nicol believes Harry Maguire has made some “horrendous mistakes” recently, and has failed to find his best form since joining Manchester United.“It’s about the players being proud of their performance and the fans being proud of their team.“It’s great to be back home. I promise I’ll give everything I’ve got to get this club back to success.”last_img read more

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Fair boasts its own school of rock

first_img What: Clark County Fair.Hours today: 10 a.m. to 10 p.m.Where: 17402 N.E. Delfel Road.Admission: Adults, $10; seniors 62 and older, $8; kids 7-12, $7; kids 6 and younger, free; parking, $6; C-Tran shuttle, $2 per person round-trip from area park-and-ride lots; children 6 and younger ride free. $1 discount on admission with a bus fare stub.Carnival: Opens at noon; unlimited rides today, $25.Barns: Close early today.99.5 The Wolf Grandstands: Mutton Bustin’, 2 p.m.; NW Bull Riding Championship, 7 p.m.Other highlights: Talent Show Contest, 11 a.m.; Washington Old Time Fiddlers, noon.Pets: Not permitted, except for personal service animals or those on exhibition or in competition.More information: Clark County Fair or call 360-397-6180.Online: Download the mobile app for the Clark County Fair.The 16-year-old ferociously beating the electric drums at the Clark County Fair — his hands a blur, his eyes closed in concentration — must not have gotten the memo that “rock is dead.”That clichéd concept has persevered for many years. But it’s becoming an even-more common refrain as album sales continue to decline and the diverse genre ages into its seventh decade — making rock music old enough to get a discount at Denny’s. Bill Haley & His Comets loved to put their “glad rags” on and “Rock Around the Clock” in 1954, but 17 years later Led Zeppelin was already reminding us how long it had been since they “rock and rolled.” These days, it’s apparently up to Fall Out Boy to “Save Rock and Roll,” the title of the band’s modest-selling, pop-tinged 2013 album.Yet, it’s a celebration of all things rock — not a funeral — inside the fair’s “Rock U: The Institute of Rock ‘n’ Roll.” The touring exhibit, created in 2011 by Sacramento, Calif.’s Stage Nine Exhibit Design, features interactive displays, classic concert photos and a wealth of nostalgic nuggets tracing the music style from its blues-derived roots to the myriad subgenres that have since stretched the definition of “rock.”Drummer Brenden Banta’s love of hard rock music was instilled in him as a young kid through the listening habits of his dad, a Metallica fan. Brenden Banta, 16, of Kalama plays a fast pattern on an electric drum set Sunday inside the Clark County Fair’s “Rock U: The Institute of Rock ‘n’ Roll” exhibit.last_img read more

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Tire rot can cause a bad love affair

first_img Share your voice 3:39 Six to 10 years is about all a tire is good for, regardless of miles. Inspect the sidewalls for tiny cracks on the surface of the rubber. It will look like cracks in the glaze of a piece of pottery. Then inspect the face of the tire and look for cracks around the tread blocks. What you can’t see is hardened rubber compound that is less grippy and potentially worse at shedding water to avoid hydroplaning.vlcsnap-2019-03-22-18h01m12s140Decoding tire manufacture dates is easy, finding the dates can be tricky. CNET Tires have a date of manufacture molded into the sidewall, usually in the format “XXXX.” The first two digits are the week the tire was made and the second two are the year, since 2000. If your tires have a three digit code, like “XXX,” it’s time for new tires: Yours were made in the last century.Tire date codes can be tricky to spot as they’re sometimes part of a longer string of characters, but the code will always be numbers only and should always be the last four characters in a string.Sidewall inspection and date of manufacture deciphering are, admittedly, rule of thumb information. Where’s the data to scientifically tell you the condition of your tires? It doesn’t exist outside a tire lab, but Michelin is working on rigorous new techniques to gauge how tires age. 2020 Volvo XC60 T8 Polestar Engineered first drive: Almost Super Trouper Tags 3 Roadshow It takes about a minute to inspect the sidewalls of your tires for the minute crazing that indicates they’re past their freshness date. CNET An email from Angel R. in Glendale, Arizona, told me he smelled bull: His tire shop recommended he replace his tires with only 29,000 miles and lots of tread left on them. Bad news: That pricey recommendation could well be right.Tire rot is caused by ambient heat, UV radiation (which has a similar effect on your face), ozone in the atmosphere, road salt and time. These factors are mostly worse if your car lives outside, but even garage queens can’t sit on one set of tires forever. Comments 2020 Ford Explorer Hybrid first drive: A new kind of Explorer Tire rot can dry out rubber long before the tread is… More From Roadshow Now playing: Watch this: Cooley On Cars 2019 Jeep Wrangler review: First-place performancelast_img read more

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A Trump Interview With Robert Mueller Would Follow Presidential Tradition

first_img Share Alex Wong/Getty ImagesSpecial counsel Robert Mueller may be seeking an interview with President Trump, which Trump’s lawyers are reportedly preparing him forIf President Trump answers questions from Justice Department special counsel Robert Mueller, as reports indicate he may, Trump would follow the precedent set by many previous occupants of his office.NBC News reports the president’s lawyers are “discussing a range of potential options for the format,” which may include written responses to questions rather than a sit down interview.The story says the discussions were described by one person as preliminary and ongoing.The Washington Post reports Mueller raised the possibility of an interview with Trump during a meeting with the president’s lawyers in late December.Neither the president’s attorneys nor the special counsel’s office would comment on the reports to NPR.Attorney Ty Cobb told NPR that “the White House is continuing its full cooperation with the [Office of Special Counsel] in order to facilitate the earliest possible resolution.”Trump has endorsed the prospect of talking with Mueller before. In June 2017, during a Rose Garden press conference, Trump said to reporters that he was “100 percent” willing to testify under oath.“I would be glad to tell him exactly what I told you,” he said in answer to a question, referring to Mueller.A number of Trump’s predecessors have answered questions from grand juries and special counsels. In August 1998, for example, then-President Bill Clinton addressed the nation and said this:“This afternoon in this room, from this chair, I testified before the Office of Independent Counsel and the grand jury. I answered their questions truthfully, including questions about my private life — questions no American citizen would ever want to answer.”Clinton was asked about his relationship with White House intern Monica Lewinsky — and charged with lying about it, statements that formed the basis of impeachment in the House of Representatives. Clinton was ultimately acquitted in the Senate.Former President George W. Bush was questioned by special counsel Patrick Fitzgerald in 2004, as part of a probe into whether the Bush administration leaked the identity of former CIA officer Valerie Plame, in retribution for her husband’s criticism of the Iraq War. Bush talked with investigators for about 70 minutes in the Oval Office.President Ronald Reagan answered written questions from the special counsel looking into the Iran-Contra affair, in which the administration facilitated the sale of arms to Iran with the profits being diverted to fund the anti-government rebels in Nicaragua.And President Gerald Ford testified in a grand jury investigation looking into his attempted assassination by Lynette “Squeaky” Fromme, a follower of Charles Manson.Former prosecutors said scheduling an interview with the highest profile person in an organization, whether the president of the United States or a company’s chief executive, typically means investigators are reaching the end of their work.FBI agents and prosecutors want to make sure they use their time wisely, and have synthesized all the evidence available to them, before questioning someone at the top of the ladder.Solomon Wisenberg, a white-collar lawyer at the Nelson Mullins law firm who previously served as a deputy independent counsel in the Whitewater/Lewinsky investigation, said he thought that principle likely applied in this case, too.“It’s a safe bet,” he said.NPR justice correspondent Carrie Johnson contributed to this report. Copyright 2018 NPR. To see more, visit http://www.npr.org/.last_img read more

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What Will the Kirwan Commission Mean for Baltimores Children

first_imgMany believe that Baltimore City Public Schools (BCPS) are underfunded and the available resources are inadequate to meet the needs of our children, particularly the ones who live in concentrated poverty surrounded by high crime and blight.The Maryland state legislature, which funds over 70 percent of the city school’s budget, has grappled with the idea of adequately funding all of the state’s public schools for decades.  In 2002 our representatives in Annapolis enacted The Bridge to Excellence in Public Schools Act of 2002, commonly referred to as Thornton, which established a school aid formula meant to ensure equitable education for all.The Thornton formula was based on recommendations made by the Commission on Education Finance, Equity, and Excellence (also known as the Thornton Commission after its chair, Dr. Alvin Thornton).  That new school aid formula was phased in from fiscal year 2003 through 2008. However, since FY 2008, the Thornton formula has been adjusted primarily by changes in enrollment and capped for inflation and other adjustments that were not lasting nor adequate to educate our children.Kim Trueheart (LinkedIn Photo)So, in June 2016, our state representatives established the Maryland Commission on Innovation and Excellence in Education — better known as the Kirwan Commission, named for its chairman, former University System of Maryland Chancellor William E. “Brit” Kirwan.The Kirwan Commission was given the following task:“Review and assess current education financing formulas and accountability measures, and how each local school system is spending its funds.Based on its review and assessment, the Kirwan Commission will make recommendations for legislative and policy initiatives to increase the availability of innovative educational opportunities, and make adequate and equitable the funding for state public education.  The Commission is currently wrapping up a series of public meetings held across the state to hear the people’s input. A final report is supposed to be submitted to legislature by Dec. 31.BCPS  key data:6 percent African American; 7.9 percent White; 9.4 percent Hispanic/Latino7 percent low income6 percent English language learners8 percent students with disabilities70% of our school buildings are in poor conditionStudents scored below the state average on the 2017 PARCC Exam:16 percent of students passed the English examLess than 12 percent passed the math exam Our voices must be aligned to stand up and demand adjustments to the funding of our schools to offset the negative impact poverty has on learning.  A recent study by researchers at Rice University, the University of Pennsylvania and the University of Wisconsin looks at the rise in U.S. children — including a spike in White kids — living in poor neighborhoods since the great recession.  They concluded the data clearly suggest that both family and neighborhood poverty are useful indicators for identifying children who may need extra supports in terms of school readiness skills, and that the characteristics of children who may be in need of these services has changed to include a larger portion of children.Specifically, we need to demand:Increased funding and staffing to meet needs of children who live in concentrated povertyIncreased funding to ensure equitable conditions across school facilitiesFull-day pre-k for all 3- and 4-year-olds from low-income householdsPre-Apprenticeship certificate programs in high schoolsFree after school and summer school programsEnrichments in the form of art, music, sports, theatre, robotics and technology integration and SAT preparationCommunity schools with wrap-around, trauma-informed, services in every schoolThese are reasonable demands.  Our children have unfortunately been left behind and equity in funding is absolutely necessary.Across our city, schools vary from those rich with resources to meet the needs of students to those lacking in every way imaginable.  Those in power can make the changes needed but have lacked the political will to level the playing field and we must demand the inequities we see every day are eliminated.We can no longer allow schools without the basic elements for a quality learning environment to exist. Working bathrooms, drinkable water, desks, chairs, paper and books for every student should NOT be a dream, but must be a reality in every school.  Computers are a must in our schools, yet many lack the needed electrical systems, internet connections or computer hardware.Kim Truehart is a longtime Baltimore political activist, who advocates for children and people experiencing homelessness.last_img read more

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3 Ways You Can Use Artificial Intelligence to Grow Your Business Right

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 6 min read Opinions expressed by Entrepreneur contributors are their own. This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. July 25, 2019 Enroll Now for Free Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for the SMB and startup entrepreneur without the wiggle room to experiment, getting started often feels incredibly risky or out of reach. But we’re reaching a point where it’s becoming a necessity for any brand looking to stay competitive.Instead of being intimidated by big brands and their respective AI capabilities, small businesses should look to them for inspiration and utilize the lessons already learned by these companies, who can burden the risk of trying different AI strategies.Here are three areas of big-brand AI implementations that we know work and are ripe for SMBs to try: search marketing, targeted displays and social media ads.Search marketingSearch marketing is one of the biggest marketing tools any small-to-medium sized business has at its disposal, especially one reliant on a strong local population to keep it afloat. Think healthcare organizations, real estate companies, and more. Large brands have been leveraging the optimization AI can provide within search marketing for many years and it’s one of the most accessible options for start-ups and smaller brands needing to reach their local communities. Not only can AI help by automatically optimizing campaign keywords, site performance and relevant tags, but it often yields a better result at a lower cost than what the company previously saw.Related: 3 Ways Artificial Intelligence Has Sparked Marketing and Sales GrowthAdditionally, artificial intelligence layered on top of search marketing can ensure these businesses are keeping on trend with mobile — it is a mobile-first world after all — and recapture web visitors that may previously have been lost along the funnel. Geofencing, in particular, can help a business drive brand awareness and target specific leads through their phones. For example, if a realty company sets its geofencing parameters to target the parking lot of hospital it can present itself to an audience that might be in needs of its services such as new employees, traveling families and more.Using AI in search marketing has been a tried and true strategy for major brands for a while and fortunately, there has been a trickle-down effect making it increasingly effective for those who don’t have a big brand budget and marketing team. As the consumer begins to adapt to artificial intelligence voice assistants, many large businesses are beginning to adapt their web presence to appeal to the likes of Alexa and Google Home. In the future, SMBs and startups may want to consider adapting for voice search marketing, as well.Targeted displaysImpactful ads and branding are the cornerstones of any successful marketing initiative. Unfortunately, due to a lack of resources, smaller teams often resort to a one-size-fits-all approach to creating ads and often don’t have enough bandwidth to properly analyze the results.But as AI grows in sophistication, targeted display tools are getting better and better at learning about the customer and adapting to what messages and images that appeal to them most. Netflix is a great example of a company capitalizing on this in a super practical way — AI is the reason why you may have noticed the movie and TV thumbnails change every once in a while on your screen. Its highly sophisticated targeted display algorithm is learning what makes you watch and what has you skipping right over.According to Salesforce, this personalized approach has serious impact on purchase intent too, suggesting they drive 26 percent of e-commerce revenue in one survey. While a company might not have a Netflix budget, there are still plenty of cost-effective options that can help learn which images, text and colors get clicks and which ones don’t. LOCALiQ’s internal AI creative tool Grandstand, for example, uses a type of AI called deep learning to predict creative and design performance to make small businesses’ ads most impactful with audiences.Social adsSocial media advertising has an incredible ability to micro-target specific audiences and when used responsibly, it’s a highly effective marketing tool that gets a boost when AI is added to the mix.Coming in at a low starting cost, with minimal risk, social ads can be an easy entry point for business of all sizes to make AI work for them. Not only can a business, such as a real estate management company, target people in the area, but the AI can also constantly be updating and optimizing the ads to drive more engagement visits and touchpoints with your intended audience. Tools like this are already a core strategy for digital agencies and publishers and are now being made accessible for small and medium-sized businesses as well. The Network, for example, utilizes AI engines to constantly work to optimize search and social ads to ensure they’re getting to the right people at the right time, and increasing ROI for advertisers of any size. Related: AI Isn’t Replacing Workers; It’s Picking up the Slack. Here’s How.These innovative solutions are paving the way for even more intelligent technologies down the road. As AI grows in flexibility these social media-based AI tools are getting better and better at learning customer behavior and intent and adapting to their needs, so much that we’re even seeing chatbot technology become more and more accessible for the SMB or startup. Soon, not only will these businesses be able to hook more eyeballs into their services via social media ads, they’ll be able to take another step into the funnel by engaging them and answering questions via the AI.Many marketers are still talking about AI like it’s on the horizon, but the truth is it’s here and all the big brands are using it. Any small business looking to stay competitive needs to figure out how to bring AI into the marketing team and take advantage of all the lessons already learned big brands and make a strong showing right from the start.last_img read more

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WestJet goes pink to support breast cancer awareness

first_img<< Previous PostNext Post >> WestJet goes pink to support breast cancer awareness Monday, October 1, 2018 Tags: Charity, WestJet Sharecenter_img TORONTO — WestJet and over 13,000 WestJetters are rallying together to support breast cancer awareness initiatives during the month of October through uniform updates, the CIBC Run for the Cure and fundraising campaigns.For the third consecutive year, WestJetters’ uniforms will look a little pinker in October with custom-designed pink neckwear and hats that have been made available to employees with 100% of the purchase price going to the Canadian Cancer Society.New for 2018, pink ‘personality’ pins were created and are available by donation for WestJetters to show their support year-round.As the official airline of the Canadian Cancer Society CIBC Run for the Cure, WestJet has raised more than $441,000 for breast cancer research and programs since 2013.“As a proud supporter of the Canadian Cancer Society and the breast cancer cause, we are delighted that WestJetters have raised more than $441,000 in the last five years for life-saving breast cancer research and programs through our annual fundraising campaigns,” said Richard Bartrem, WestJet Vice-President Marketing Communications.More news:  Virgin Voyages de-activates Quebec accounts at FirstMates agent portal“Over half of our workforce is represented by women and it’s incredible to see us continue to unite together and show what our caring spirit can do in support of a tremendous cause. We are committed to making breast cancer beatable and will be proudly wearing pink this month to help bring awareness to those who have been affected by the disease.”On Sept. 30, some 40 teams of more than 360 WestJetters and their families will also participate in the Canadian Cancer Society CIBC Run for the Cure, at over 18 locations across Canada.Carly Schur, National Director of Corporate Programs for the Canadian Cancer Society, notes that progress is being made against breast cancer, with the survival rate for the disease now at 87%. “More work needs to be done because breast cancer is still the most common cancer and the second leading cause of cancer death among women in our country. We are very thankful for WestJet and our other partners who are committed to funding breast cancer research, awareness and support programs, while also participating in the CIBC Run for the Cure which engages Canadians in this work,” said Schur. Travelweek Group Posted bylast_img read more

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Report Examines Abusive Practices Offers Reform Ideas

first_img in Government, Origination, Secondary Market, Servicing Report Examines Abusive Practices, Offers Reform Ideas A new report from the “”Center for Responsible Lending””:http://responsiblelending.org/ (CRL) asserts that while changing reforms have mitigated the impact of pre-crisis lending behaviors, the mortgage industry still has a long way to go before it’s completely out of the woods.[IMAGE]The report, titled “”_The State of Lending in America and its Impact on U.S. Households_””:http://www.responsiblelending.org/state-of-lending/State-of-Lending-report-1.pdf, is the first in a series of three documents created to examine how the common working family is coping with debt and stagnant incomes. The report covers major CRL findings and incorporates research from the Federal Reserve, the Pew Research Center, and the Consumer Financial Protection Bureau (CFPB).The report suggests that although there are numerous financial risks associated with purchasing a home, homeownership is still one of the safest, most accessible ways to build wealth in the United States. The equity acquired through long-term homeownership is often used to pay for retirement, unemployment, college, and healthcare–all categories that receive relatively little subsidization from the government–making “”the American dream”” all the more important for families.However, poor consumer protection and predatory lending practices have made the achievement of that dream a problem for many households. According to CRL, the “”spillover”” cost of foreclosures brought on by the financial crisis has wiped out nearly $2 trillion in family wealth, turning back the clock on previous equity gains. That damage has yet to be addressed, the report says.CRL also points to evidence of discrimination in predatory lending. In general, non-white borrowers between 2004-2008 were much more likely to see risky features in their loans, including prepayment penalties and higher rates. For example, African-American borrowers were 2.8 times as likely to receive a high interest rate, while Latino borrowers were 2.3 times as likely to receive a loan with a prepayment penalty. The result, the report says, is the “”largest documented wealth gap ever between white households and families of color.””Adding to the problem is the fact that the current marketplace is leaning toward a dual mortgage market “”where only the highest-wealth borrowers with near-perfect credit can gain access to the conventional market, while lower-income and minority borrowers who can be successful home owners are relegated to more expensive FHA loans, or find credit largely unavailable.””With that risk in mind, CRL makes three recommendations going forward. First, “”[p]olicymakers should not weaken or undermine the mortgage reforms established in the Wall Street Reform and Consumer Protection Act, because this could result in future abusive lending and the possibility of a new foreclosure crisis.””Second, servicers and policymakers should promote reasonable foreclosure alternatives, including providing full and fair consideration to loan modifications.Finally, mortgage finance reform needs to keep a balance between borrower protections and broad market access. In the report’s foreword, “”Systemic Risk Council””:http://www.pewtrusts.org/our_work_detail.aspx?id=328809 chair Sheila Bair emphasizes the importance of these reforms and warns of the fallout that may occur if CRL’s recommendations go unheeded:””If abusive lending practices are not reformed, we again will all pay dearly,”” Bair writes. “”Abusive practices not only harm the family that loses its home to an unaffordable mortgage ├â┬ó├óÔÇÜ┬¼├é┬ª they also profoundly harm neighborhoods, communities, and cities, and hold back our entire economy.”” December 12, 2012 455 Views center_img Share Agents & Brokers Attorneys & Title Companies Home Equity Investors Lenders & Servicers Loan Modification Prepayments Regulation Service Providers 2012-12-12 Tory Barringerlast_img read more

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Langley Federal Credit Union Adopts Symphony Platform

first_img Agents & Brokers Attorneys & Title Companies Company News Investors Lenders & Servicers Processing Service Providers 2013-03-19 Tory Barringer March 19, 2013 449 Views Langley Federal Credit Union Adopts Symphony Platform “”Mortgage Cadence LLC””:http://www.mortgagecadence.com/home.aspx, a provider of Enterprise Lending Solutions (ELS) Technology and document and compliance services, announced that “”Langley Federal Credit Union””:http://www.langleyfcu.org/index.html (FCU) in Virginia will now use Mortgage Cadence’s Symphony platform to support its expanding mortgage program.[IMAGE][COLUMN_BREAK]According to a press release, “”Symphony is one of two comprehensive Enterprise Lending Systems offered by Mortgage Cadence and is known for both the enhanced experience it offers borrowers as well as the efficiencies it enables for mortgage lenders.””””Langley FCU’s newly vitalized mortgage lending program offers the tremendous opportunity to provide our members with the best in home financing experiences while at the same time positioning the credit union to be the leading lender in the area,”” said Dave Mariniak, VP of real estate lending at Langley. “”Being easy to do business with and providing exceptional service are two key aspects of our strategic plan, and this platform fits well with these goals.””””We are pleased to welcome Langley Federal Credit Union to the Mortgage Cadence and Symphony family,”” said Mortgage Cadence CEO Michael Detwiler. “”Symphony has served the credit union community well for over a decade. We’re proud to continue on and expand its tradition and track record.””center_img in Data, Government, Origination, Secondary Market, Servicing, Technology Sharelast_img read more

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Tourism of Chile

first_imgTourism of Chile The National Service of Tourism of Chile (SERNATUR) has appointed GTI Tourism to drive its sales, marketing and PR activities in Australia, effective immediately.GTI Tourism will focus on trade engagement, consumer marketing and public relations to generate year-round interest and demand for holidays to Chile amongst Australians. The targeted strategy will also aim to increase length of stay and spend of Australian visitors, and overall position Chile as a standalone destination.“We have ambitious goals to grow our inbound tourism numbers and we believe the Australian market is an important part of achieving this,” said SERNATUR, trade and press manager, Adrien Champagnat.“Australians are prioritising international travel and have a thirst for the type of adventurous, nature-based holidays Chile has to offer. With air capacity continually increasing, there has never been a better time for Australians to visit.” last_img read more

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Guest services had a busy week last week On Monda

first_imgGuest services had a busy week last week. On Monday, Sept. 26, a group of 40 architecture students from Dinah’s back-ground is in Law and Public Administration. The new office of On-Site Tourism and Guest Services is at the first floor of the bell tower in the Crafts III building. [Photo & text: sa] October 7, 2005Cosanti Foundation welcomes Dinah Yessne to the new position of On-Site Tourism and Guest Services Manager. Dinah returned in mid September to start this position. Dinah completed her workshop in March 2003 and returned for three month in February 2005 to set up the Human Resources Department, which now is headed by Matteo Di Michele. [Photo & text: sa]Cosanti Foundation welcomes Dinah Yessne to the new position of On-Site Tourism and Guest Services Manager. Dinah returned in mid September to start this position. Dinah completed her workshop in March 2003 and returned for three month in February 2005 to set up the Human Resources Department, which now is headed by Matteo Di Michele. [Photo & text: sa]last_img read more

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EIB will lend Cypriot banks €85m

first_imgThe European Investment Bank (EIB) will lend Cypriot banks €85 million to be used to finance small and medium businesses, it was announced on Friday.The deal, which is guaranteed by the government, provides for €50 million to be given to Bank of Cyprus and €35m for Hellenic Bank.“I encourage the banks not to lose time and ensure that the money goes to good projects of good small companies,” EIB president Werner Hoyer said.Hoyer was asked whether he had received complaints that banks made it hard for people to borrow the money.He said he did but struck a note of caution, saying that the bank could have been overly careful due to the stress tests or simply because the project was not convincing.Finance Minister Harris Georgiades, who signed the loan deals on behalf of the state, was also aware of the problem.“We have discussed specific ways with the EIB and the banks to speed up the pace of implementing this schemes,” he said.The minister said granting government guarantees would increase the dispersal of funds to the real economy in sectors that were considered viable.You May LikeLivestlyChip And Joanna’s $18M Mansion Is Perfect, But It’s The Backyard Everyone Is Talking AboutLivestlyUndoPopularEverythingColorado Mom Adopted Two Children, Months Later She Learned Who They Really ArePopularEverythingUndoGundry MD PrebioThrive Probiotic SupplementCardiologist: This Is What Happens When You Eat GlutenGundry MD PrebioThrive Probiotic SupplementUndo Pensioner dies after crash on Paphos-Polis roadUndoCruise passenger airlifted to Paphos hospitalUndoRemand for pair in alleged property fraud (Updated)Undoby Taboolaby Taboolalast_img read more

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